In 2021, roughly 3.9 million workers quit their jobs every month, breaking the previous record of 3.5
million in 2019, SHRM reports. This was in part due to the increasing demand for technical talent and
the lack of qualified candidates to fill these positions. In December 2021, there were 197,000 more open
IT roles in the U.S. compared to roughly one year before, Forbes reports.
Employers are now searching for new strategies for technical employee recruitment and retention in
2022 and beyond. The U.S. Bureau of Labor Statistics predicts a 13% increase in IT employment from
2020 to 2030. But it remains especially difficult to acquire and train top technical talent, as these
workers are often poached by other companies. In this article, we explore opportunities for employers
to attract and secure workers with technical skills.
01The Evolving Dynamics of the Technical Talent Market
Technology is becoming more integral to every business, impacting operations and talent requirements.
Because of this, many companies are willing to pay top dollar for talent with strong technical skills that
can help them succeed in an increasingly competitive marketplace.
Most U.S. workers have at least one technical skill, meeting the basic needs of the modern workplace.
However, highly technical skills in data science, data analytics, and information technology are in much
greater demand. The highest paying positions are in engineering and computer programming, which can
pay $80,000 or more per year. Wages for technical workers far exceed the median hourly wage for
workers in general as well, the latter of which tends to hover just above $11 per hour, Statista reports.
Now, demand for technical skills is growing faster than demand for other base skillsets, suggesting the
market will only grow more competitive for employers. LinkedIn data shows the fastest growing skills in
demand are around cloud computing, data analytics, artificial intelligence (AI), and machine learning
algorithms, among others.
02Three Ways to Attract Today’s Technical Workers
- 1. Offer professional growth opportunities. Employers often neglect to evangelize how they
prioritize technology within their organizations and thusly, the skills and needs of technical
workers. Employees can include details of how technology is prioritized and integrated as they
put in recruitment efforts for technical workers and align those efforts with professional growth
opportunities for technical staff within the organization.
- 2. Offer truly competitive wages and benefits. Competitive salaries, health insurance, and 401(k)
plans are common benefits, but not enough to deliver a truly competitive total benefits
package. Employers should explore additional benefits and perks which technical employees
often prioritize, such as lifestyle benefits, mental health services, generous leave, and training
opportunities for specialized skills.
- 3.Adapt company culture to put technical staff at the forefront. Employers can reassess their
company culture, ensuring that IT and data teams aren’t left out of larger conversations about
business priorities and engagement opportunities with fellow employees.
Let’s take a closer look at these three focal points. In doing so, we will demonstrate how employers can
be proactive in recruiting and retaining technical workers.
031. Offer Professional Growth Opportunities
Besides salary and benefits, “limited career progression” is the most common reason employees leave
their positions, Forbes reported in November 2021. Strategies to consider include:
- Prioritize technical training programs or workshops on topics such as AI and machine learning
algorithms. With these opportunities, technical workers can feel more confident they are
reaching the top of their field and apply their knowledge more proactively on the job.
- Create a professional environment where technical workers feel encouraged to innovate and
experiment with new ideas. This helps employees stay engaged at work, which is important for
retaining them long term—especially in technical roles that can become repetitive.
By employing creative methods, being transparent and offering professional growth opportunities,
employers can make their company more attractive for these types of employees while also making sure
they keep their current employees engaged.
042. Offer Truly Competitive Wages and Benefits
“Competitive benefits” is now cliché. Too often, this term includes only the base benefits required for
salaried workers to consider a job. In addition to competitive wages and benefits, employers can
consider offering the following types of benefits which appeal directly to workers with technical skills:
- Allow employees with technical skills to have a degree of flexibility when it comes to their work
arrangements will help keep them engaged and productive. Technical roles are often a great fit
for remote work, but supporting those employees effectively requires sophisticated cloud-based
tools and generous support for at-home equipment.
- Offer tuition reimbursement for technical courses or other professional development
opportunities. This includes sponsorships, travel, or membership support related to professional
organizations and conferences that apply to their roles.
- Support family care, including maternity and paternity leave options, and childcare support
beyond industry standards as they stand today. These can be great differentiators for employee
retention as technical employees seek out companies with which they can grow.
053. Adapt Company Culture to Favor Technical Workers
In terms of company culture, employers should begin by ensuring more openness about company
policies related to issues like diversity, inclusion, and equity. This shows that the employer cares about
its employees and is willing to be transparent about how it operates.
Employers should also be aware of the potential challenges and sensitivities they may face when trying
to attract workers who are not currently employed. For example, some candidates may have been laid
off due to COVID-19 related job loss and might be reluctant about working for a company that does not
offer stability in its employment practices. Employers can work to provide environments where these
employees feel more valued and have a voice in decision-making processes.
Finally, employers must be aware that many workers with technical skills are attracted to companies
who have a good reputation for being environmentally friendly. Offering green initiatives like recycling
programs, using renewable energy, or supporting local charities can help an employers’ recruitment
efforts when trying to attract these types of employees.
06Preparing Your Technical Workforce for the Future
More than 40% of software engineer and developer hires were made by non-tech companies, up from
about a third in 2010, Harvard Business Review (HBR) reports; a trend that is accelerating today. It will
be critical for employers who want to retain their current employees and attract top talent in the future
to focus on recruitment and retention strategies related to workers with technical skills.
There are dozens of opportunities within traditional categories—wages, benefits, culture, and
professional growth. However, companies increasingly must look at their overall corporate agenda as it
impacts recruitment and retention—especially in high demand roles where workers have broad choice.
Environmental sustainability, moral guidance, and equity in business and hiring practices will be front of
mind for a new generation of technical workers. They should be front of mind for employers who wish
to succeed as well.
07Partner with Semifly for your Technical Talent Strategy
The consultants at Semifly can help as you prepare your own technical talent recruitment and retention
strategies. Contact one of our talent experts and begin a conversation about your future talent
opportunities today.
